Today has been a very sad day for the people of Sweden after an attack left many injured and reportedly two dead in the capital of Stolkholm.
In more positive news though, Amazon may soon be making its presence in the country.
It’s all making sense now. It was just a few days ago that Amazon announced that it would create three data centers in Sweden.
Now news has emerged that Amazon quietly bought the rights to a key Swedish domain name.
According to Breakit reports, the “Amazon.se” domain was recently bought by Amazon in a deal estimated to be worth up to five million kronor, or $554,500.
Amazon is already in several European countries such as Germany, France and Spain, but the online retail giant has yet to make a name for itself in Sweden.
The purchase of the domain, as well as three data centers, could indicate that Amazon has plans to incorporate Sweden into its global mix.
According to Breakit, Amazon has already been preparing since 2014 to launch Amazon Sweden, but not having the domain “Amazon.se” is what held the company back.
The domain had been owned by Amazon AB, a Swedish advertising agency established in the 1990. Amazon kept attempting to buy the domain but only had success now.
It was in March that the domain passed from the previous owner to one of Amazon’s subsidiaries in Europe.
Disclaimer: We have no position in Amazon.com, Inc. (NASDAQ: AMZN) and have not been compensated for this article.