You Could Get A Sony (ADR) PlayStation VR Before Everyone Else

The PlayStation VR from Sony is one of the most anticipated launches this year and will be hitting store shelves on October 13th.
For those who want one earlier (2 days earlier), there’s a way.

Starting this Thursday, Taco Bell will begin giving away a PlayStation VR every 15 minutes every day until October 19.

So how can you be one of the lucky customers to win a PlayStaton VR?

You need to buy a $5 Big Box (which contains the new Cheddar Habanero Quesarito, a Doritos Locos Taco, a Crunchy Taco, and a medium drink) and enter the code on the side of the box on the company’s website or text the code to 72823 to see if you’ve won.

Taco Bell says that early giveaway winners will begin to receive their devices on October 11.

Winners will each receive a PlayStation VR Launch Bundle, which includes a headset, headphones, camera, two motion controllers, and a $40 PlayStation store credit.

This is $1.7 million that Taco Bell and Sony are giving away in 3,360 bundles.

“Taco Bell is a brand that lives at the intersection of food and culture, and that is why we’re particularly excited to be giving people the chance to be among the first to access the hottest tech this season with PlayStation VR — along with our limited edition spicy Quesarito $5 box,” Marisa Thalberg, Taco Bell’s chief marketing officer, said in a statement. “It’s two exclusives brought together.”

Yum Brands Inc. is the operator behind Taco Bell.

Disclaimer: We have no position in Yum! Brands, Inc. (NYSE: YUM) nor Sony Corp (ADR) (NYSE: SNE) and have not been compensated for this article.

Sofia Vida

Sofia has been writing for major news outlets for over 15 years. In her spare time she enjoys hiking, walking her dogs, and going to concerts.

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