T-Mobile should have known that offering free pizza could be a bad idea. Who doesn’t love pizza? As part of the company’s “T-Mobile Tuesdays” promotion, T-Mobile had promised free Dominos pizza to all customers who downloaded the app.
Customers responded by downloading the app in such huge numbers that Domino’s stores were swamped with orders that were 3-4 times higher than their usual volume. The stores couldn’t fulfill all the ordes, according to a Tweet from T-Mobile CEO John Legere.
The T-Mobile Tuesdays app allows customers access to different freebies each week. Next week, the company will offer free Lyft rides for its Tuesday promotion.
Does this mean T-Mobile is about to break Lyft?
Disclaimer: We have no position in T-Mobile US Inc (NASDAQ:TMUS) and have not been compensated for this article.