When you think about protesting, you think about people who are committed to a cause. People who take time out of their busy lives to fight back against something that may be unjust and unfair.
When Pepsi ran an ad that mocked protestors, nobody was having it. Although the company surely didn’t purposely try to mock protesting with its new ad, it still left a sour taste in many people’s mouths.
The ad features Kendal Jenner, the model and reality tv star of “Keeping Up With The Kardashians,” stepping away from a modeling shoot to join a crowd of young protesters. She hands a Pepsi can to a police officer which gains a cheer from a crowd of protestors.
Yes, that makes a lot of sense. Protestors thrilled that a police officer gets to drink Pepsi. Like he couldn’t before?
“Pepsi was trying to project a global message of unity, peace and understanding,” the company said Monday in a news release. “Clearly we missed the mark, and we apologize.”
“We also apologize for putting Kendall Jenner in this position,” PepsiCo Inc. said.
Disclaimer: We have no position in PepsiCo, Inc. (NYSE: PEP) and have not been compensated for this article.