This Is Why Elmer’s Glue Has Been Flying Off The Shelves

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There’s a new craze sweeping across the U.S. and it’s called slime.

In order to make it, you need water, sodium tetraborate and food coloring, and you guessed it.. glue.

Social media like Instagram and Facebook, as well as YouTube, are all over the web showing the fun ways to make slime.

According to Newell Brands, Elmer’s glue as a result has seen a big boost in sales in the second half of last year and more than doubled their sales in December.

An Elmer’s spokesperson said that the company is increasing production of its glue products to meet the demand, and is exploring its own slime recipes to “make slime even more fun and worry-free.”