More Companies Pull Their Ads From ‘The O’Reilly Factor’

More and more companies are pulling their advertising from Fox News’ “The O’Reilly Factor” which is hosted by Bill O’Reilly who been again accused of misconduct and sexual harassment this past weekend.

Now 22 companies have pulled their advertising with Coldwell Banker being the most recent. Other companies who pulled their ads this week are BMW, Mercedes-Benz, Lexus, Hyundai, and Mitsubishi.

Coldwell Banker tweeted, “We were disappointed that our ad ran on O’Reilly as it wasn’t part of our intentional media programming. We pulled future ads from the show.” The real estate company is referring to an ad that ran on Tuesday night’s airing.

According to a New York Times investigation, O’Reilly has five sexual harassment cases against him. The report said that five women received settlements from Fox News totaling some $13 million after making misconduct accusations against top-rated host Bill O’Reilly.

Some of the settlements date back to 2004!

Fox News said in a statement Tuesday, “We value our partners and are working with them to address their current concerns about ‘The O’Reilly Factor.’ At this time, the ad buys of those clients have been re-expressed into other FNC programs.”
21st Century Fox, Fox News’ parent company, said in a statement that it “takes matters of workplace behavior very seriously.”

“Notwithstanding the fact that no current or former Fox News employee ever took advantage of the 21st Century Fox hotline to raise a concern about Bill O’Reilly, even anonymously, we have looked into these matters over the last few months and discussed them with Mr. O’Reilly. While he denies the merits of these claims, Mr. O’Reilly has resolved those he regarded as his personal responsibility. Mr. O’Reilly is fully committed to supporting our efforts to improve the environment for all our employees at Fox News,” the statement continued.

O’Reilly wrote on his own website on April 1st: “Just like other prominent and controversial people, I’m vulnerable to lawsuits from individuals who want me to pay them to avoid negative publicity. In my more than 20 years at Fox News Channel, no one has ever filed a complaint about me with the Human Resources Department, even on the anonymous hotline.”

He continued to defend himself and said that his “primary efforts will continue to be to put forth an honest TV program and to protect those close to me.”

Sofia Vida

Sofia has been writing for major news outlets for over 15 years. In her spare time she enjoys hiking, walking her dogs, and going to concerts.

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