Blue Apron Holdings Inc. a meal-kit delivery company, just filed for its IPO on June 1st but did not disclose the size of the sale, that is until now.
According to a filing on Monday however, the company will market 30 million shares at $15 to $17 each. If there’s demand, the share amount could even be boosted to 34.5 million which would make the IPO worth as much as $586.5 million.
The company spent a staggering $144 million in 2016 on marketing according to another filing. It seems like Blue Apron is trying to make themselves known in the U.S. food -delivery market. The fact that Amazon just announced it was buying
Whole Foods gives the company one major public competitor, next to others rivals that include HelloFresh AG and Sun Basket.
Blue Apron Holdings sends weekly boxes to its customers that are pre-portioned and have ingredients and instructions for them to cook their own meals at home.